Bridge the Gap Between Marketing and Technology?


Bridging the gap between business and technology is not easy and requires discipline and balance between technology, people, and the business. In order to solve the right problem and execute on initiatives, We should:-

  • Practice active listening to understand the problem and implications on all parties involved.
  • Shaking hands with personal integrity to ensure the successful execution and feedback channels from key stakeholders.
  • Aim for delivering ‘purposeful professional services with getting into the nitty-gritty but also able to rise above and drive the business where it needs to go. Combined, these elements will carry initiatives from point A to point B without affecting the bottom line as well as ensure the long-term success of the business and its people.
  • POD (Point of Departure) and POA (Point of Arrival) of technology capabilities are inter-related with each other. Advancement of technology enable the organization to face challenges of business in long run and also results in serving the client in best possible manner.
  • Engagement of Top Management in the business strategy, development process to identify requirements related to business  for better  planning, implementation, and assessment of each & every  life cycle of organizational activities.
  • Generation of Reports like Cost benefit, Break Even , Pilot test with end Users , Monitoring, Delegations & Checklist of employees day to day task can be seen with the help of soft wares & Dashboards.

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